Solutions · qualitative
Qualitative research, specified and priced like a product.
In-depth interviews, focus groups, online communities, ethnography, UX and expert interviews — recruited, moderated, recorded and transcribed in local languages. Deliverables are structured so machines can read them too.
Request
- markets:
- DE · FR · IT · ES · UK
- audience:
- EV owners, purchased in last 24 months
- n:
- 10 per market · 50 total
- method:
- Remote IDIs, local-language moderation
- length:
- 60 minutes
- deliverables:
- Recordings · transcripts (EN) · structured summaries
Status
Feasibility confirmed- › 50 interviews · 5 markets
- › Estimated delivery: 21 days
What can be requested
Typical requests
Specifications like these are answered with feasibility, methodology, price and timing. The research is collected after the request — nothing here is a pre-existing dataset.
- 10 IDIs per market with EV owners in Germany, France, Italy, Spain and the UK
- 20 IDIs with mothers in Canada, 60 minutes, transcripts and recordings
- Six online focus groups with SME owners in Poland
- A three-week online community with 40 skincare users
- In-home ethnography with families in Romania
- UX interviews with app users in Japan
Methods
Qualitative research methods
In-depth interviews
Remote or in-person, 30–90 minutes, native moderators
Focus groups
Facility or online, 4–8 participants, recorded
Online focus groups
Platform-based with simultaneous translation options
Online communities
Task-based, moderated, one to eight weeks
Ethnography & in-home
Observation with consent, local field teams
UX & expert interviews
Prototype testing, specialist screening
Audiences
- Consumers by segment and market
- B2B professionals and executives
- Physicians and patients
- Users of a product or service
- Experts and specialists
Quality and compliance
- Screener-based recruitment with verification and re-screening
- Native-language moderation and discussion guides
- Recording consent and secure media handling
- Verbatim transcripts with translation and QA
- Structured summaries formatted for downstream analysis
For AI agents and platforms
Qualitative research as a capability your agent can call.
The same specification can arrive through the public ResearchPricer REST API or read-only MCP server. Commercial actions require managed organisational access; approval stays with your organisation.
FAQ
Qualitative research questions
- What do qualitative deliverables look like for an AI system?
- Recordings, verbatim transcripts (original and translated), structured summaries with consistent fields, a recruitment log and provenance metadata — enough for a model to ingest without manual reformatting.
- Can you recruit only, if we moderate ourselves?
- Yes. Recruit-only projects include screening, verification, scheduling and incentives; you run the sessions on your platform.
- How is a 50-IDI, five-market project priced?
- Per market: recruitment incidence, incentive norms, moderator cost, interview length, translation and transcription. The estimate returns a corridor; a firm quote follows supplier validation with 48-hour validity.
Need qualitative research in a specific market?
Send the specification. Feasibility, pricing and timing come back within 24 hours on business days.