Stratega Market Research
Research operations by Stratega.
ResearchPricer is the machine-facing layer of Stratega Market Research — market research and mystery shopping data collection experts with 15+ years of international experience. Stratega contracts with the buyer, manages the supplier network and guarantees delivery.
Key facts
- 15+ years
- of international market research and data collection
- 20+
- European markets covered directly
- 24h
- proposal turnaround on business days
- ESOMAR · MSPA
- association memberships
What Stratega does
Full-service research and data collection, executed locally.
Direct operations across Central and Eastern Europe — Poland, Romania, Czechia, Ukraine, Hungary, Bulgaria, Slovakia, Germany — and a supplier ecosystem that extends execution worldwide.
- Qualitative research: focus groups, IDIs, expert interviews, ethnography, online communities, moderation, recruitment, viewing facility in Warsaw
- Quantitative research: CATI, CAPI, online surveys (CAWI), face-to-face, hall tests and CLT, car clinics, mystery shopping
- Solutions: market analysis, competitor analysis, positioning, concept and product testing, ad testing, pricing and conjoint, customer satisfaction, segmentation, market access
- Industries: healthcare, consumer and FMCG, automotive, retail, B2B, construction and real estate, energy, telecommunications, financial services
Trust layer
AI-speed procurement. Human-grade research.
ResearchPricer is not an anonymous AI wrapper. Execution is supported by Stratega Market Research's established international market research expertise, supplier relationships and quality assurance.
“Automation determines how research is requested and orchestrated. Research standards determine whether the resulting evidence can be trusted.”
- Experience
- 15+ years
- Proposal turnaround
- 24h on business days
- Team / operator
- ESOMAR members · MSPA member
- Standards
- ICC/ESOMAR Code · GDPR
Led by ESOMAR members
Operated by Stratega CEE, an MSPA Europe/Africa member
International research experience
15+ years of international market research and data collection behind every project (Stratega Market Research).
Global fieldwork
Local suppliers, moderators, interviewers and panels coordinated through one accountable project team.
Respondent verification
Screening, identity and credential checks matched to the audience — consumers, professionals, physicians, patients.
Quality control
Duplicate and fraud detection, attention and consistency checks, quota control and replacement rules.
Research methodology
Method chosen for the question, not the tool: quantitative, qualitative, hybrid, online and offline.
GDPR and privacy
Purpose limitation, data minimisation, retention rules, controller/processor agreements and lawful transfers.
Consent
Informed consent for participation, recording and AI processing; transparency about who is asking and why.
Healthcare research standards
Credential verification, fair-market-value incentives and adverse-event routing for physician and patient studies.
Vendor management
Suppliers assessed on executable cost, lead time, quality, compliance and concentration — not headline CPI.
Fraud detection
Source transparency and respondent-level checks so fast sample is still decision-grade evidence.
Project management
Named project managers, milestone reporting and escalation routes for every engagement.
Human oversight
Automation decides how research is requested; researchers decide whether the evidence can be trusted.
Human buyers: send Stratega a specification through ResearchPricer.
Feasibility, pricing and timing within 24 hours on business days — for international fieldwork, respondent recruitment and primary research.